The challenge: how to increase the revenues from online advertising without increasing the workload of your team.

Our solution: a real-time automated yield optimization service to help you increase ad revenue from unsold inventory while retaining full control.

The benefits: new propositions for advertisers, no cannibalization, easy to implement, effortless to run.

The Challenge

In today’s publishing industry, revenue from online advertising represents a significant portion of a company’s income, and in many cases, it is the only source of revenue. This forces publishers to have a future-proof strategy for their ad sales efforts. They need to move away from the traditional distinction of premium campaigns versus unsold inventory to a more profitable approach of guaranteed versus non-guaranteed campaigns, and fully automated optimization to find the optimal mix to generate the highest possible revenue model.
The Challenge…

The Solution

Edge for Publishers is a comprehensive service, enabling online publishers to augment their online advertising propositions and maximize their advertising revenue. You keep your existing ad server in place, enabling you to quickly implement Edge for Publishers. Any impression that does not display an ad from your premium advertisers will be directed to our service, where our state of the art optimization algorithms will automatically select the best performing ads for your non-guaranteed campaigns, affiliate programs and ad networks.

Benefits

Edge for Publishers increases the online revenue of your non-guaranteed inventory by creating the optimal mix of campaigns. We automatically and continually optimize any number of sources by displaying the ads that yield the highest eCPM. As publisher you retain full control by being able to set a minimum price for each advertising position, and our system respects every detail of the agreements you have with advertisers and ad networks.
Benefits…